Capabilities

Capabilities

Delivering Digital Progress

The complex world of marketing technology can result in investments that are hard to harness. We know that martech is a great enabler but it's just one component of marketing performance and too often the tech takes centre stage. By bringing together years of marketing experience with deep technological capabilities, we deliver solutions that empower you to drive growth and improve your marketing operation.

Capabilities
“When we see a problem we are compelled to keep digging until we understand it, and better still, until we identify the right solution to solve it!” Ash, Technical Lead

Technology Optimisation

Designing the right marketing stack requires visibility of every platform; its functionality, purpose and current use.

The goal is a streamlined environment with clear selection and deployment processes to ensure you get the most value from your investment. Our technologists help create order by defining role of core technologies mapped to business requirements, ensuring teams are aware what is available, why and how best to use it.

We help our clients:

  • Map existing technologies and data flows to deliver a 360 degree view of customer interactions
  • Select the right technologies to meet their needs
  • Configure core technologies to reduce complexity whilst connecting all core data attributes
  • Integration platforms to create a single view of customers and their engagement

Demand and lead management

All B2B business rely on strong demand generation and lead / opportunity management. Success relies end to end processes that enable individuals to progress in line with their decision making process. Our team identifies your business needs and designs solutions that enables all individuals and accounts to be progressed effectively.

We help our clients:

  • Design lead qualification processes with clear stages and statuses to support progression
  • Identify key user roles to ensure effective management from decision makers to influencers
  • Configure lead assignment and recycling processes
  • Deliver reporting to track both progression and marketing contribution

Data Capture and processing

Data is the lifeblood of any marketing operation; both quality and quantity of data dictate the level of performance of all teams. Working collaboratively across all customer facing teams, we identify what data is needed to target and engage with your priority audiences at every stage of their journey with you, both at an individual and an account level.

We help our clients:

  • Create profile frameworks mapped to business segmentation
  • Develop mechanisms to capture and track source of engaging individuals
  • Create intuitive mechanisms to capture and track interests and preferences
  • Design automated processes to capture and manage consent and opt-ins

Customer Engagement

Effective customer engagement is reliant on getting the right content and offer to the right people at the right time. Our marketing consultants work with you to map requirements to your customer's journey - whether new prospects or existing customers. They design frameworks that deliver personalised engagements leveraging data and learnings across all interactions to ensure relevancy.

We help our clients:

  • Design lifecycle engagement frameworks for both prospects and customers
  • Develop testing strategies to enable ongoing campaign performance improvement
  • Design and deliver programs that progress individuals through relationship stages from interest to advocacy
  • Develop strategies for how different channels work together - all tied back to the customer journey

Performance, contribution and attribution reporting

Marketing can only be recognised as a driver of business growth if it can evidence performance and contribution - and that relies on knowing what is working and what isn't. By defining what reporting is required - at a KPI, analysis and operational level - our teams work together to ensure that the right data and insights are both captured and made accessible across all relevant functions and teams.

We help our clients:

  • identify the right marketing dimensions and parameters to drive actionable reporting
  • Define report requirements clarifying type, purpose and inclusions
  • Design and deliver reports and dashboards across MAP, CRM and BI tools
  • Create guidance to ensure reports are interpreted and acted upon

Team enablement

We are marketers who understand technology and technologists who understand marketing. With our combination of skills we help teams adopt new processes and techniques ensuring that improved foundations are evolved and built upon to ensure tangible returns from any investment.

We help our clients

  • Design and deliver structured learning around marketing systems and processes
  • Increase adoption and confidence in marketing teams through topic-led clinics
  • Manage and govern platforms across different internal functions
  • Support internal alignment through collaborative vision and goal setting
Capabilities
“Our role is to always strive for elegant solutions that make the complex simpler and drive adoption of new ways of working.” Tim, Technology Director

Some of the great organisations we're lucky to work with