EMEA Fintech Organisation

Our client wanted better insights on results being delivered by specific marketing activities to inform planning and investment decisions. Whilst performance reporting was good, they were unable to attribute activities to lifecycle conversion points, from awareness to close.

Our process captured requirements and current capabilities from across stakeholder groups (marketing, technology, operations). This enabled us to create a new reporting structure which categorised marketing activities, across 1st and 3rd party channels, by ‘purpose’. All activity was captured and aligned to lifecycle stage / conversion point.

The result of this work provided marketing leadership with a view of performance and impact by lifecycle stage, channel and content allowing a complete view of which activity influenced conversion at every stage of the lifecycle.

If you’d like to find out more about how we can design and deliver smarter insights to inform your future activity, get in touch – we’d love to hear from you.