Articles & Insights

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Our team comes to life when we’re solving complex problems and creating new ideas. Here, our experts share their experience, successes, learnings and opinions to give you snapshot of how we think and work.

Insights Going Beyond First Names: Advanced B2B Personalisation Scaling B2B personalisation is all about delivering relevance. The challenge lies in going deeper than first-names.
Insights Account-Based Marketing: Defining Purpose and the Right Approach Account-Based Marketing allows you to flip the traditional funnel and treat each target account as a market of one.
Insights Putting Experience First: Customer-First Marketing In the attention economy, the demand is for seamless and above all else, personalised experiences at every touchpoint.
Insights How to Maximise Campaign Impact The challenge isn’t to just reach your customers and prospects; it’s about engaging them in a way that has impact.
Insights Mastering Martech: Cutting through the Complexity Having wide-ranging tools available isn’t a bad thing, but it raises the question: When is a tech stack too complex?
Insights End-to-End Excellence: Optimised Lifecycle Management The need for effective and optimised customer lifecycle management is far more than just beneficial - it’s essential. 
Insights The 5 Most Common Challenges with Marketing Automation Marketing automation has surged by 91% in recent years, but rapid adoption brings with it a brand-new set of challenges.
Insights The Frustration of Disconnection: Bridging the Outcomes Gap 87% of marketers report that their major challenge lies in aligning their marketing activities with business outcomes.
Insights Bridging the Gap Between Investment, Marketing and Revenue Growth Delivering a clear line of sight between your investment and actual business outcomes.
Insights Discover the key elements you need for effective demand strategy It’s no longer about ‘leaky funnels’, marketers must now manage multiple demand lifecycles.
Insights How do you improve operational effectiveness to deliver performance now, value always? The answer is simple: work backwards.
Insights Creating value at every step of the customer journey Succesfull B2B organisations focus on long-term customer relationships, instead of purely transactional interactions.
Insights The road to ISO 27001 certification - is it worth the effort it demands? We are thrilled that we have recently been awarded the ISO 27001 certification.
Insights Marketo new year spring clean If you are a Marketo user, this is your practical guide and checklist to ensure that all your assets are up to date.
Team members Meet Laura Palmer We were thrilled to have Laura Palmer join our team recently as a Senior Account Manager/Project Manager.
Insights Marketo and Microsoft Dynamics CRM – Integration and Sync Tips Are you looking to connect Marketo to Microsoft Dynamics CRM? If that’s you, this is your practical guide.
Insights How to find and kill bots using Marketo Are your email performance reports blighted with bot activity? You are not alone.
Insights Marketo Programs: Tips and tricks for better program setup Learn about the practical steps to make your Marketo Program a success.
Insights Marketo Channels and Tags: Why are they important? If you are a Marketo user driving your organisation’s marketing automation efforts, this blog is for you.
Insights Using marketing automation to optimise your content strategy Do you ever wonder whether the topics and content you produce for your marketing materials are influencing sales?
Insights The marketer’s guide to A/B and split testing Are A/B and split tests actually useful? Without wanting to use the most boring answer, it depends.
Insights 6 steps for marketing to achieve revenue attribution Proving marketing’s contribution to company revenue is the holy grail for a lot of marketing teams.
Insights Put on your ‘marketing hat’ to drive Martech success A successful implementation requires both, technological capabilities and marketing leadership.
Team members Meet Anthony Konarski Meet Anthony Konarski who has joined the team as Senior Marketing Technology Consultant.
Insights 3 ways to measure marketing success In a recent WoolfHodson LinkedIn poll, we asked marketing leaders about ways of measuring their success.
Insights Technology alone won’t drive digital transformation Even the best technology will go to waste without the right processes, culture, and talent in place.
Insights 5 Mistakes preventing marketing from demonstrating value Misalignments and lack of transparency of the value that marketing brings are more common than you might think.
Team members Meet Annalisa Duina Annalisa recently joined our team as a Marketing Technology Consultant.
Team members Meet Elli Väre Elli recently joined Woolfhodson as a Marketing Consultant
Insights How to bring order to chaos when it comes to Martech adoption In many ways, the pandemic was the spark that organisations needed for embracing digitalisation and digital marketing
Team members Meet Amy George Amy George is part of our Account Management team.
Insights Build your team’s marketing automation capabilities, now and for the future According to a recent report, preparing skills for the future of work is one of the most defining business problems.
Insights Defining your purpose in Martech will enable you to streamline Just when we thought the “new norm” around COVID-19 was easing, it seems to be back.
Team members Meet Tom Allen Tom Allen is our new Senior Business Analyst.
Insights 5 Key Strategies for Successful Martech Implementation People and process enable successful business growth. Add in technology and you should have all the tools you need.
Team members Meet Sam Tobin Sam Tobin is our new Senior Marketing Technology Consultant.
Insights Navigating the noise in the Martech landscape Advances in digital technology have lead to businesses placing greater emphasis on these tools to support their growth.
Insights Martech integration is so simple…isn’t it? Integration. It’s such a throw away word.
Insights How Martech can make the complex B2B funnel simpler Here we explore the lead lifecycle management process and its related buzzwords
Insights Getting back to basics to engineer lasting change Successful business growth requires establishing a foundation based on several basic principles.
Team members Meet Jess Cooper Jess shares her thoughts on the industry, working in a pandemic workplace and what the future holds for Martech
Clients Training to empower marketers Enable marketers, embed new processes and set a new, higher standard -- within a context of significant change.
Clients End-to-end lead lifecycle Develop an end-to-end lead management process, technical infrastructure, campaign attribution and dashboard reporting
Clients Nurture framework design Develop a framework of relevant, personalised journeys to drive engagement and increase pipeline conversions.
Clients Consent / maximising data reach Ensure regulatory compliance whilst maximising marketing database reach and improving engagement rates.
Clients Marketing performance reporting Making better use customer data to drive future marketing investment decisions