Amy George is part of our Account Management team. She has expertise in managing and implementing below-the-line campaigns for a range of clients, including FMCG and fuel, both B2B and B2C. She has worked as an account manager for several well-known companies after certifying with the Chartered Institute of Marketing and gaining a diploma from the Institute of Direct Marketing.
What are your responsibilities at WoolfHodson?
I’m part of the Account Management team, responsible for liaising with clients and the technical team, while supporting the business leads.
Why did you choose a career in Martech?
It chose me! One of the Directors at WoolfHodson used to be a client and got in touch a few months ago to ask me if I would be interested in having a chat about an Account Management role. My experience is mainly based around more traditional marketing, so I’ve got lots to learn about Martech but I’m excited for the challenge and the team is being incredibly supportive.
Tell us more about your recent roles
I have previously worked agency side on both B2C and B2B accounts, covering everything from FMCG on-pack promotions to forecourt branding to exhibition stands and collateral. I’ve returned to marketing at WoolfHodson after having a family and spending the past three years working as the Finance Administrator at a local pre-school.
What’s the highlight of your career to date?
I’ve been lucky in my career and had the opportunity to work on some amazing projects with brilliant people, but the highlight has to be taking free prize draw winners to the AELTC Wimbledon Championships and having one of them say we had made his dreams come true by bringing him to the Championships with Centre Court tickets and hospitality.
You have a background in account management - what is it you enjoy most about this side of marketing and how do you approach difficult discussions to demonstrate a true partnership in a positive manner?
My favourite thing about being an Account Manager is the variety; every day is different as you are working across several projects and clients all at the same time. You become an extension of the client marketing team, sometimes also working as part of a wider pan-agency group, to develop and implement campaigns. It’s that collaborative way of working that builds a true partnership as you understand and share the same objectives and challenges as one team.
Working in this way means difficult discussions are much easier as you are viewed as a key member of the team. I always like to go into those types of discussions with a solution or a plan of action on how to deal with the issue, so you end the discussion on a positive note. At the very least, every challenge you experience during a campaign provides you with learnings that help shape future activity.
What would be your one tip to your younger self?
Learn everything you can from people who are already better at doing it.
What attracted you to WoolfHodson?
The team was a huge part of it; everyone is really talented and passionate about what they do.
Who has inspired or influenced you the most in your career?
Lots of people have played a role but probably the very first Account Director and Board Director I worked with when moving agency side. Even now, years after no longer working with them, I still find myself coming back to their advice and guidance – sometimes it was hard to hear but it definitely helped me grow and I’m a better Account Manager because of it.
What do you do to relax?
I’m always reading and I take my Kindle everywhere. I’ve just finished ‘Where the Crawdads Sing’ by Delia Owens, which I really enjoyed.
I’m not a podcast person but I love a good Spotify playlist!
We are always keen to connect with great talent and are currently recruiting for various positions. Please take a look at our recruitment page for more details.